Is wood flooring appealing for the home? In our recent research* into the needs and wants of homebuyers, we explored the question…
Wood flooring is natural, characterful and unique. And the vast majority of homebuyers find its qualities appealing. Out of all the rooms in the home, it’s preferred for the living room, dining room and hallway.
With period, antique and reclaimed interior design trending in homes and commercial spaces, wood flooring is in style. And this reflects in the younger generation finding it more appealing. Compared to 56% of over 55s, 69% of 18-34s and 68% of 35s-54s like wood flooring. 20% of over 55s don’t find wood flooring appealing at all – double the 10% average for all age groups.
Wood flooring is one of the more expensive and desirable flooring options. Hence, its higher appeal to the middle classes. Yet, the working classes are still more likely to find wood flooring appealing than unappealing with 64% agreeing that they like it.
Nature is what makes wood flooring unique, and gives it such distinct character. Coupled with the various design options and colours – modern shades, herringbone, wide planks – it’s a truly stylish feature of the home. Unsurprisingly, appearance is the main reason it’s liked.
And wood floors don’t harbour the dust, dirt or odours that carpet does. They’re easy to keep clean with a quick sweep or mop, making them a very practical option too.
Some areas of the country find wood flooring more appealing than others. Locations where it’s liked the most include London, Wales and North East England. Regions it’s less liked by homebuyers include South West England and the Midlands.
As homebuyers see wood flooring as a valuable feature then it’s likely to influence the buying decision. It’s a distinctive selling point that can play a role in generating desire for a home purchase.
Hear more from property specialists on why wood flooring is a solid choice when speccing for housebuild.
*We surveyed 1,010 adults across the UK either looking to buy their first home or thinking of moving in the next few years.