How can I Attract More Customers to My Retail Store?

In today’s competitive market, getting more people to visit your store can be tough. However, with
the right strategies, you can increase foot traffic and boost sales. In this article, we’ll share 12
simple yet effective tips we have gleaned in talking with retailers recently to inspire you with some
ideas to attract more customers and build your business.

How you can attract more customers to your store:

  1. Create an eye-catching storefront:
    Make your store look inviting and attractive from the outside. Keep your store clean and fresh,
    use nice signs, neat displays, and appealing window arrangements to grab attention and create
    curiosity to come inside.

  2. Prioritise customer experience.
    Create a welcoming environment by making your store a comfortable and inviting place.
    Seating areas, refreshments, and maybe even a play area for kids. Have them service their
    way to a sale by training your team to engage with customers, take a genuine interest in their
    project, be friendly and knowledgeable, providing personalised help to customers.

  3. Bring past customers back:
    It is 7 times easier to do business with an existing customer than a new one. Contact past
    customers, new people into your store is exciting, but don’t forget about your existing
    customers. Nurture your relationships with people who’ve purchased from you in the past, to
    drive repeat visits. Remember everyone including friends and family, referrals are often the most
    powerful driver of new business. Stay top of mind by keeping in touch via email or a call to
    offer exclusive offers. The average home has 9 rooms and the average homeowner will be
    purchasing floor coverings every 2-3 years.

  4. Start a customer loyalty program:
    Reward your loyal customers with a special program. Give them discounts, early access to
    sales, or free installation services. Encourage customers to share their email and mobile
    numbers so you can stay in touch and offer them good reasons to purchase again.

  5. Offer special deals in store:
    Give customers exclusive discounts or package deals that are only available when they visit
    your store. Promote these special offers through ads and social media to create excitement and
    encourage more people to drop in.

  6. Arrange products well:
    Arrange your flooring products in a way that looks appealing. Create displays that show how
    the floors can look in different rooms. Use props and lighting to make them warm and eye-
    catching. Keep updating the displays to showcase new trends.

  7. Use online marketing:
    Take advantage of online marketing to attract more customers. Have a website that highlights
    your showroom, your services, products and includes a store locator. Use social media to
    promote your work and store to reach new and existing customers.

  8. Host store events and workshops:
    Organize events and workshops in your store to draw people in. Collaborate with experts or
    designers to provide valuable information and create a memorable experience. Many retailers
    are unknowingly offering a home design service when helping a customer select a floor, the
    customer is often looking for help, guidance, and assistance in making decisions – why not
    advertise this, make the most of it.

  9. Partner with related local businesses:
    Team up with other businesses that complement yours, like interior designers or furniture
    stores. Promote each other’s businesses through joint marketing efforts, referrals, or in-store
    displays. This can help you reach new customers who are interested in flooring.

  10. Show your work:
    Display pictures of completed projects, positive reviews, and testimonials. Encourage people to
    leave reviews on platforms like Google. This builds trust and credibility, making potential
    customers more likely to engage with your business.

  11. Advertise in local magazines:
    Especially important to advertise where your customers are reading, focus on your capabilities,
    project management, pictures of your showroom, highlight your services as well as products.
    Drop our team a line and we’ll help you design a compelling advertisement:

  12. Engage with the community:
    Get involved in local events, trade shows, or sponsor community activities. By participating
    and supporting local causes, you’ll increase awareness of your store and build a reputation as a
    trustworthy business.

    By implementing some or all of these simple strategies, you will attract more customers. Many of
    these practices were at play prior to COVID over 3 years ago now and the marketplace is dictating
    that we reset and get back to these foundational business practices.

    Darwyn Ker | Woodpecker Flooring

Useful Articles

View All Articles

5 Top Tips for a Successful Herringbone Installation

There’s no question just how stunning a herringbone floor can look when installed correctly – those striking patterns will truly transform any room. However, herringbone can also be surprisingly unforgiving for the inexperienced installer, which is why we’ve put together our 5 top tips for successfully laying a herringbone floor.

Read Blog
engineered chevron flooring

Transforming a 1950’s House into a Striking Modern Home

See how a couple from Leeds transformed their traditional 1950’s home into a modern & striking house with the help of our engineered chevron wood flooring.

Read Blog
juniper homes sketch

Juniper Homes – Redlands Court Girls School

An exceptional landmark development introducing a collection of new build and exquisitely refurbished and architecturally unique homes set within landscaped grounds.

Read Blog
close up of dark parquet flooring

What Is Smoking In Wood Floors?

Most of our wood floors are specially treated to further intensify their naturally beautiful colours. Using this process, we play with the tannins in the timber to enhance or invoke tones.
Read on to see how this process originated…!

Read Blog
distressed oak flooring

What Is Distressing In Wood Floors?

Distressed flooring is a particular style of flooring that undergoes certain processes to give it more character and to replicate an old, worn feel.
Distressed boards tend to come with a textured finish to enhance the grain of the wood.

Read Blog

What Is Colour Variation?

All floors feature beautiful colour variations which naturally occur in real wood. Depending on the grading will depend on how much sapwood…

Read Blog
8 tips for a great showroom

8 Tips To Create A Great Showroom

Through experience, we know that a great showroom can make all the difference, it creates a lasting impression as well as inspiring visitors. But what makes a great showroom? See our top tips…

Read Blog
woodpecker stratex flooring

What is Stratex?

A guide to help you understand what Stratex is and how it differs from an ordinary laminate or LVT floor…

Read Blog

Features That Make a Great Showroom

All of our customers have great showrooms, but there are some features which further enhance the customer experience and we’d like to share these with you….

Read Blog
engineered flooring woodpecker

A Visual Guide On How Engineered Flooring Is Made

The construction of engineered flooring makes it a practical choice for modern spaces. Learn how its made with this handy guide…

Read Blog
Woodpecker Flooring-Engineered wood-Salcombe-Sunwashed-Oak

A Handy Guide To Know Your Underlays

We’ve created a handy infographic to introduce you to our range of underlays and to explain the key benefits and suitability of each one…

Read Blog

A Guide To Wood Floor Trims

Our profiles will give your naturally inspired flooring a clean and attractive finish. Take a look at our handy guide for our range of flooring trims…

Read Blog

What is the Future of Home Design?

We asked some of our favourite home style experts what they think is on the horizon for interiors.

Read Blog
goodrich whitened oak banner

Wonderfully Whitened: Katie’s Isleworth Home

Katie’s home has been completely transformed with Goodrich Whitened Oak. Take a look at the lovely results and hear about Katie’s floor journey…

Read Blog

Carpet or Wood Flooring?

Carpet or wood flooring? The two options bring with them their own styles, warmths, textures and colours, and with that their own pros and cons.

Read Blog
tradition oak flooring image

Wood Floor Finishes: Video Guide

Get to know our 8 different wood floor finishes and choose your ideal style…

Read Blog
wood flooring feet on grass

Types of Wood Flooring: Video Guide

Wood flooring is a beautifully natural choice. But do you know which type is right for you?

Read Blog
salcombe seashore oak roomset image

Wood Flooring Grades: Video Guide

To choose your wood floor, you’ll need a little understanding of our wood flooring grades. Get to grips with the differences in our handy video guide…

Read Blog

The Benefits of Sourcing Wood Responsibly

We’re committed to taking care of our beautiful natural environments and supporting the livelihoods of forest communities.

Read Blog
underfloor heating and wood flooring

Underfloor Heating and Wood Flooring

Underfloor heating helps to make a room feel warm and comfortable. But can you combine it with a cosy natural wood floor?

Read Blog

Engineered Wood Flooring: The Fantastic Benefits

When the time comes to update a floor, most people are drawn to solid wood. So when we say that ‘engineered wood flooring’ has a whole array of benefits you might not have considered, an eyebrow or two is often raised in suspicion…

Read Blog
chepstow antique oak flooring

Guide to Wood Floor Finishes: Infographic

Surface finishes enhance the natural look and feel of your wood floor, and can provide long-lasting protection from wear. So we’ve put together a handy infographic to take you through the range of fantastic finishes we offer to suit various interior looks, environments and lifestyles.

Read Blog
salcombe shadow oak flooring roomset

Wood Flooring Grades Explained

Natural knots, cracks and colour variations are what make a wood floor so distinctive. Learn about the categories we use to control the character in our wood floors.

Read Blog
warm wood flooring raglan walnut

Wood Species: What Makes them Unique?

Each type of wood species offers a slightly different look, giving you the chance to choose from a variety of naturally beautiful styles. Get to know what makes each species unique in our simple guide.

Read Blog